Curogram

Curogram, a health communications technology company, wanted to build a formal brand to differentiate itself in the market. In 2024, in tandem with a team of marketers, I developed the visual identity for Curogram's brand.

Their goal was to create a simple yet recognizable brand. We worked through several logo iterations until we landed on their brandmark, featuring the overlapping messaging bubbles. This overlap created what we call "the gem," which became a focal point of the brand's visual language.

Below, you’ll find excerpts from the new Brand Guidelines outlining key brand elements. Feel free to reach out to view the Brand Guidelines in their entirety.