New Balance Move My Way
Campaign Concept
This project was a creative collaboration between myself and Tyler Bradford Wright, a content writer. The image and font design was an effort to logically and directly reflect those feelings and illustrate the reality that we hope to invite the audience into, most directly shown by the images that show people being and moving together, as well as some directional arrangement of lines to suggest a feeling of movement.
Content by Tyler Bradford Wright
Images from New Balance
This project is purely on a spec basis and was not a collaboration with the New Balance brand.