BRAND IDENTITY CREATION
Alder
OVERVIEW
Alder Systems, a small North Carolina business specializing in construction, architecture, and development, met with me to develop a new identity. They wanted an inspired, minimal, retro identity that could scale with their work. Below, I’ve pulled out key moments from our collaborative process to show how we went from concept to a final, lived-in brand.
TOOLS/APPS
Illustrator
InDesign
Figma
Photoshop
SERVICES
Brand Development
Website Design
Exploration
Option 1: Perspective
Drawing on architectural design elements.
Option 2: Elemental
Perspective and minimal line work.
Option 3: Angular Movement
Scaling back to the boldest shapes.
Discovery
Fonts, colors, and visual language experimentation
Developement
Once the final brandmark, fonts, and colors were selected, we began building out the full guidelines, initial assets, and website framework.
