BRAND IDENTITY CREATION
CXLens
OVERVIEW
The team at CXLens approached me before they launched to develop a brand identity for their new app, a one-stop aggregator tool for complex construction project management. They were offering a first-of-its-kind app that would streamline construction management workflows for teams. Our first directive was to build a recognizable brandmark, setting CXLens apart as the single lens through which construction management works.
TOOLS/APPS
Illustrator
InDesign
Figma
Photoshop
SERVICES
Brand Development
Website Design
Exploration
Inspired by physical lenses, the movement of light, and minimal forms.
Discovery
Fonts, colors, and visual language experimentation
Developement
Once the final brandmark, fonts, and colors were selected, we began building out the full guidelines, initial assets, and single-scroll website.
