SPEC BRAND NARRATIVE

Confidential Client

OVERVIEW

A confidential client approached us to develop a narrative to help them communicate upcoming changes. The brief was to expand beyond their brand with a storytelling approach to their historic success and how they would grow through changes ahead, with compelling hand-drawn details. The client ultimately scaled back the approach and pulled the design closer to their brand, but our design choices still shaped much of the final narrative deck. Not every project comes to fruition or makes it into production, but it’s always a win when the client takes on your creative vision as their own.

TOOLS/APPS

Illustrator

InDesign

Photoshop

SERVICES

Graphic Design

Print Collateral

Storytelling

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Campaign Materials: Akel & Nikki

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Brand Development: Sempervirens Solutions